Meet our talented team of hospitality-recruitment experts

A peek at who we are, where we’ve been and what has inspired us along the way.

Scott Bellhouse


Scott has been building leadership teams for some of Canada’s most respected hospitality organizations since he founded Profile Hospitality Group in 2011. His primary focus is directing senior leadership searches and providing guidance to Profile team members, assisting them in successfully delivering on their client engagements. Scott brings over 20 years of restaurant operations expertise to Profile having worked in major Canadian cities including Vancouver, Winnipeg and Toronto for notable brands such as Earls and Oliver & Bonacini.  During his decade long tenure at O&B, Scott played a pivotal role as Director of Operations in the opening of five new restaurant locations and mentored dozens of promising individuals into management roles. Advising and teaching are passions, Scott has taught leadership courses at George Brown College and guest lectured at the University of Guelph.

Valerie Upfold


As a Partner with Profile Hospitality Group Valerie specializes in senior hospitality leadership searches for notable restaurants, hotels and clubs in the GTA and across Canada.
Valerie has deep experience in the hospitality industry, she worked as a Manager and Sommelier for over 20 years in various capacities at well-regarded restaurants and hotels in both Canada and Australia, including five years at Canoe Restaurant. She spent over a decade with Oliver & Bonacini Restaurants where as Director of Human Resources she was responsible for all training, development, recruitment and retention strategies, and additionally, curated all wine education for the company.
Valerie has a degree in Information and Commercial Studies from the University of Western Ontario and holds her Canadian Human Resources Leader (CHRL) designation. She also has her Diploma of Wine from The Wine & Spirit Education Trust and the first level Sommelier designation from the Court of Master Sommeliers. In addition, Valerie gives guest lectures at the University of Guelph and George Brown College, and is also an active member of the Hospitality Advisory Board at George Brown and Centennial College.

Kira Sherman

Recruitment Consultant

Kira has spent her career dedicated to both the franchise system in training and operations as well as restaurant management. As Field Training Manager, she was responsible for the creation of system wide tools both English and French, development of franchisees, as well as new store openings. In an operations capacity she worked as a Regional Manager directly with franchisees supporting the development of their business both in the U.S and Canada. In her time with Oliver and Bonacini, Kira was focused on the growth of the Café Grill concept spending her time at Bayview Village, Blue Mountain as well as the Yonge and Front location. She graduated with honours from the University of Guelph specializing in Hotel and Food Administration. Kira joined Profile Hospitality Group in October 2015 and is based in Toronto, Ontario.


Kim Dietrich
Recruitment Consultant

Hailing from the fertile hospitality breeding ground of Stratford, Ontario, Kim spent the early part of her career in the front of house at fine dining restaurants like The Church Restaurant, Scaramouche and Avalon. She earned an Honours Bachelor of Arts through the University of Waterloo Cooperative Education program, spending several terms in professional writing roles. Combining this skill set with her encyclopedic knowledge of food, wine and restaurants, Kim moved on to spend several years as a food writer and researcher for Toronto Life magazine.

A three-year sojourn as a restaurant owner/operator in an oceanside, Nova Scotia village piqued her interest in operations, leading Kim to spend a number of years in restaurant management. At Oliver & Bonacini she developed a pragmatic business sense while working to develop young leaders, improve efficiencies and increase profitability. Her many years as a General Manager for both O&B and Pearle Hospitality showed her first hand the vital importance of placing the right people in the right roles to achieve success in hospitality. She looks forward to continued work in this vein in Profile’s Toronto office as of January 2018.