Meet our talented team of hospitality-recruitment experts

A peek at who we are, where we’ve been and what has inspired us along the way.


Scott Bellhouse


Scott has been building leadership teams for some of Canada’s most respected hospitality organizations since he founded Profile Hospitality Group in 2011. His primary focus is directing senior leadership searches and providing guidance to Profile team members, assisting them in successfully delivering on their client engagements. Scott brings over 20 years of restaurant operations expertise to Profile having worked in major Canadian cities including Vancouver, Winnipeg and Toronto for notable brands such as Earls and Oliver & Bonacini.  During his decade long tenure at O&B, Scott played a pivotal role as Director of Operations in the opening of five new restaurant locations and mentored dozens of promising individuals into management roles. Advising and teaching are passions, Scott has taught leadership courses at George Brown College and guest lectured at the University of Guelph.

Shannon has been working behind the scenes at Profile in many different roles since the beginning. With degrees in Psychology and Statistics from UBC, early career roles as a Research Associate and Psychometrist with The Hospital for Sick Children and The Centre for Addiction and Mental Health (CAMH), Shannon brings a range of expertise to the Profile team overseeing everything from the company’s reputation to onboarding rookie recruiters. And if the grass outside Profile’s front door is getting too long, she takes care of that too.


Valerie Upfold

Managing Partner

As a Partner with Profile Hospitality Group Valerie specializes in senior hospitality leadership searches for notable restaurants, hotels and clubs in the GTA and across Canada.
Valerie has deep experience in the hospitality industry, she worked as a Manager and Sommelier for over 20 years in various capacities at well-regarded restaurants and hotels in both Canada and Australia, including five years at Canoe Restaurant. She spent over a decade with Oliver & Bonacini Restaurants where as Director of Human Resources she was responsible for all training, development, recruitment and retention strategies, and additionally, curated all wine education for the company.
Valerie has a degree in Information and Commercial Studies from the University of Western Ontario and holds her Canadian Human Resources Leader (CHRL) designation. She also has her Diploma of Wine from The Wine & Spirit Education Trust and the first level Sommelier designation from the Court of Master Sommeliers. In addition, Valerie gives guest lectures at the University of Guelph and George Brown College, and is also an active member of the Hospitality Advisory Board at George Brown and Centennial College.


Elyse MacMillan

Recruitment Consultant

Elyse brings over 15 years of leadership experience to Profile, having worked both front and back of house positions for well-known Canadian brands including Boston Pizza, Donnelly Group and Shark Club. One of Elyse’s first jobs was in the hospitality industry and she ascended through the ranks quickly, securing her first leadership position while still a teenager. After studying Business Management at Douglas College, Elyse conceptualized and built her own service-based business eventually selling her venture to an employee. In recent years, she has held senior leadership roles with Boston Pizza, overseeing both corporate and franchise locations, opening their flagship B.C. Place locale, hiring and training hundreds of staff members, liaising with media and facilitating key relationships with Molson and UFC. Elyse joined Profile in January 2020 and is based in Vancouver, BC.